I make complex sustainability topics actionable for people who control budgets and policy. Sustainable finance is my deepest expertise; systems design and stakeholder orchestration are how I deliver.
Climate transition risk, blended finance, CSRD, NbS ROI. I turn technical frameworks into narratives regulators, banks, and corporates can act on.
Documented workflows that scale. When I leave a role, the process keeps running. I build in QA so quality lives in the system, not just in people.
Different mandates, one coherent storyline. I keep regulators, banks, ministries, celebrities, and policymakers aligned without watering down the message.
WWF Indonesia · 2023
Coordinate a state owned bank's sustainability product launch with conservation messaging. BNI wanted commercial appeal; WWF needed credible environmental positioning. Two different organizational cultures, one launch event.
Co led messaging development with the partnership officer. Owned the social media coordination between BNI's corporate comms team and WWF's digital channels. Built the content calendar, managed approval workflows across both organizations, and ensured brand compliance on both sides.
WWF Indonesia · 2023
Activate a corporate partner (Bluebird, Indonesia's largest taxi company), coordinate with Ministry of Education, and recruit youth activists for a national plastic reduction program. Three stakeholder groups with different incentives.
Co led all Plastic Smart Cities communications with the project's comms officer. Owned the youth activist recruitment campaign end to end. Managed ministry liaison communications and Bluebird partnership activation.
WWF Indonesia · 2023
Supported the lead researcher on communications for WWF's global assessment of sustainable finance regulations and central bank activities. Helped draft the policy brief, coordinated digital activation, and contributed to the 2025 event content.
Rumalaku (PasHouses sister brand) · 2022
At a proptech startup, I was the only team member (out of four) trusted with paid ads budget. I managed Meta Ads through an 18x budget scaling cycle (3.2M to 58.4M IDR monthly) and learned firsthand that budget growth does not equal performance growth.
As we scaled budget 18x over 5 months, CPM inflated 300% (5,596 to 22,343 IDR). CTR decayed from 2.76% to 0.56%. Cost per conversation rose 43%. This is classic audience saturation plus creative fatigue.
In January 2023, I cut budget 77% (58.4M to 13.2M IDR). Result: CPM improved 72% immediately, and we reached more people on less budget. Performance management is process management.
Budget doubling doesn't equal performance doubling. Understanding why is rare.
Real time Google Data Studio dashboards that reduced reporting time 80%. Implemented weekly A/B testing culture versus the quarterly reviews standard in the industry.
Social media dashboard: 3M+ impressions, 2.5M reach, 1.8% engagement rate
WWF Indonesia · 2023 to 2024
Nobody at WWF Indonesia had paid ads expertise. When the partnership team hired an external consultant for a 100M IDR annual budget, I was assigned to manage the vendor relationship. The CEO's credit card was on the line.
Held the vendor accountable to KPIs, not deliverables. Built reporting frameworks to see underperformance before budget was wasted. The consultant was slow on creative turnaround, which killed iteration speed. I learned that most vendor relationships fail because nobody measures the right things.
Erasmus Mundus TISE Program · 2025
My thesis examines evidence based communication practices in sustainability organizations. I conducted a preliminary content audit for a European climate research hub focused on environment, climate, and health intersections to demonstrate the analytical approach and secure collaboration.
I analyzed 12 months of LinkedIn content to identify what drives engagement for an academic climate organization. The finding was clear: content featuring scientists' faces generates nearly 10x the engagement of event flyers and article links. The "human premium" is massive.
Format efficiency: "Celebrating People" dramatically outperforms logistics content
Topic density: Heavy on generic terms, light on impact terms (Crisis, Health, Policy)
My thesis investigates why scientific voices lose influence at the implementation stage of EU policy. Scientists dominate parliamentary debates but are marginalized when policy moves to Commission implementation, where industry voices take over.
Science wins the debate, loses the implementation
Industry dominance: 17x in Energy, 12.5x in Internal Market
Network analysis: The "academic echo chamber." High connectivity within academia, low connectivity to policy impact targets.
R programming (ggplot2, network analysis), content auditing methodology, stakeholder mapping, translating data insights into actionable strategy. All visualizations built in R.
IUCN Europe · November 2025 · Systems design leadership
Each BiodiverseCities pilot needed a high quality poster with local context. The design team could not scale one to one. Risk: inconsistent visuals, EU logo compliance failures, and a process that collapses when one person leaves.
75% time reduction per poster. Reliable output for all cities. System handed over in 30 minute call, not weeks of shadowing.
Six months at IUCN's European Regional Office, where policy, conservation, and capital intersect.
Led a 4 month LinkedIn campaign repositioning nature based solutions as investable infrastructure for corporate audiences. Shifted messaging from "NbS is good for nature" to "NbS delivers 3 to 5x ROI and helps meet EU reporting requirements."
LinkedIn performance dashboard showing engagement trends during my tenure
Supported communications for IUCN's flagship global event in Abu Dhabi. Messaging, promo content, stakeholder database coordination across policy, practice, and finance communities.
Advised on structure, curated images (including cover), worked on chapter ordering and visual hierarchy so technical program content reads as a cohesive story for donors.
IUCN Europe team at Hautes Fagnes nature reserve
WWF Indonesia · 2023 to 2024
Managed liaison and coordination with WWF Indonesia's celebrity ambassador roster for major conservation days: Global Tiger Day, Earth Hour, World Wildlife Day. A list talent included Tatjana Saphira, Aurelie Moeremans, Chicco Jerikho, Morgan Oey, Chef Renatta Moeloek, and Asri Welas.
Celebrity coordination at scale requires managing timing, messaging approval, brand compliance, and creative brief alignment across multiple talent managers simultaneously. I maintained relationships, managed deadlines, and ensured conservation messaging stayed scientifically accurate while fitting celebrity content formats.
Tatjana Saphira
Aurelie Moeremans
Morgan Oey
Asri Welas
WWF Indonesia · 2023
Coldplay's environmentally conscious tour messaging aligned with WWF's conservation work. I led the content strategy to connect band coverage with WWF Indonesia's reforestation and climate messaging.
WWF Indonesia · 2023
Led A/B testing on visual formats across Instagram feeds. Results informed the updated brand guidelines for social content, balancing cover graphics with photography for better engagement.
WWF Indonesia · December 2023
Led the concept and execution for WWF Indonesia's year end content series highlighting conservation achievements across marine, forestry, and wildlife programs.
WWF Indonesia communications team at annual workplan meeting
When I am not translating climate finance, I am probably blind testing fragrance compounds at a perfume workshop or analyzing why a particular oud smells the way it does. I approach sensory experiences the same way I approach communications: with curiosity about the underlying structure and how different elements combine to create something coherent. Also: light lyric soprano, recovering choir kid, and someone who has opinions about vocal placement in pop music.
Design frameworks that scale across teams. Turn ad hoc tasks into documented workflows. Build in QA so quality lives in the process, not only in people.
Translate NGFS, TCFD, and blended finance into practical language. Frame NbS as climate infrastructure with ROI. Connect technical content to regulatory realities.
Architect campaigns from positioning to post mortem. Use analytics to pivot mid flight. R programming for data visualization and content auditing.
I am looking for roles where sustainable finance, climate strategy, and communications intersect. Banks, asset managers, development finance institutions, consultancies, or organizations that need someone to translate between quants, policymakers, and the public.