Quinta Deyandaputri
Strategic Communications

Quinta Deyandaputri

Translating climate, sustainability, and finance for decision makers

I make complex sustainability topics actionable for people who control budgets and policy. Sustainable finance is my deepest expertise; systems design and stakeholder orchestration are how I deliver.

By the Numbers
+70K
Audience Growth
Followers grown at WWF Indonesia in 6 months
237M
IDR Budget Managed
Paid ads spend with 72% efficiency optimization
75%
Efficiency Gain
Time reduction via BiodiverseCities system design
30+
Celebrity Partners
A list talent coordinated for conservation campaigns
Key Stakeholders Worked With
OJK (Indonesia Financial Regulator) BNI (State Bank) HSBC Ministry of Education IUCN WWF WRI Indonesia EU Policymakers
How I Work

Finance and climate translation

Climate transition risk, blended finance, CSRD, NbS ROI. I turn technical frameworks into narratives regulators, banks, and corporates can act on.

Systems design

Documented workflows that scale. When I leave a role, the process keeps running. I build in QA so quality lives in the system, not just in people.

Stakeholder orchestration

Different mandates, one coherent storyline. I keep regulators, banks, ministries, celebrities, and policymakers aligned without watering down the message.

Sustainable Finance and Partnerships
Corporate Partnership

BNI × WWF Credit Card Partnership

WWF Indonesia · 2023

Challenge

Coordinate a state owned bank's sustainability product launch with conservation messaging. BNI wanted commercial appeal; WWF needed credible environmental positioning. Two different organizational cultures, one launch event.

What I did

Co led messaging development with the partnership officer. Owned the social media coordination between BNI's corporate comms team and WWF's digital channels. Built the content calendar, managed approval workflows across both organizations, and ensured brand compliance on both sides.

State bank partnership Cross org coordination Launch event activation
BNI WWF Credit Card Launch
Multi Stakeholder Campaign

Plastic Smart Cities: WWF × Bluebird × Ministry

WWF Indonesia · 2023

Challenge

Activate a corporate partner (Bluebird, Indonesia's largest taxi company), coordinate with Ministry of Education, and recruit youth activists for a national plastic reduction program. Three stakeholder groups with different incentives.

What I did

Co led all Plastic Smart Cities communications with the project's comms officer. Owned the youth activist recruitment campaign end to end. Managed ministry liaison communications and Bluebird partnership activation.

1,000+ applicants (up from 300) 233% recruitment growth Ministry coordination
Youth Activist Recruitment Ministry Partnership
Policy Communications

SUSREG: Sustainable Finance Regulations Report

WWF Indonesia · 2023

Role

Supported the lead researcher on communications for WWF's global assessment of sustainable finance regulations and central bank activities. Helped draft the policy brief, coordinated digital activation, and contributed to the 2025 event content.

SUSREG Annual Report
Data and Paid Media
Performance Marketing

Paid Ads at Scale: The Scaling Paradox

Rumalaku (PasHouses sister brand) · 2022

Context

At a proptech startup, I was the only team member (out of four) trusted with paid ads budget. I managed Meta Ads through an 18x budget scaling cycle (3.2M to 58.4M IDR monthly) and learned firsthand that budget growth does not equal performance growth.

The problem I discovered

As we scaled budget 18x over 5 months, CPM inflated 300% (5,596 to 22,343 IDR). CTR decayed from 2.76% to 0.56%. Cost per conversation rose 43%. This is classic audience saturation plus creative fatigue.

The course correction

In January 2023, I cut budget 77% (58.4M to 13.2M IDR). Result: CPM improved 72% immediately, and we reached more people on less budget. Performance management is process management.

237.6M IDR total spend 18x budget scaling 72% CPM improvement
Scaling Paradox Chart

Budget doubling doesn't equal performance doubling. Understanding why is rare.

What I built

Real time Google Data Studio dashboards that reduced reporting time 80%. Implemented weekly A/B testing culture versus the quarterly reviews standard in the industry.

Rumalaku Social Media Dashboard

Social media dashboard: 3M+ impressions, 2.5M reach, 1.8% engagement rate

Vendor Management

WWF Paid Ads Oversight

WWF Indonesia · 2023 to 2024

Context

Nobody at WWF Indonesia had paid ads expertise. When the partnership team hired an external consultant for a 100M IDR annual budget, I was assigned to manage the vendor relationship. The CEO's credit card was on the line.

What I did

Held the vendor accountable to KPIs, not deliverables. Built reporting frameworks to see underperformance before budget was wasted. The consultant was slow on creative turnaround, which killed iteration speed. I learned that most vendor relationships fail because nobody measures the right things.

100M IDR annual budget Vendor accountability Cross team coordination
Research and Analysis
Thesis Research

Science Communication Audit for EU Climate Research Hub

Erasmus Mundus TISE Program · 2025

Context

My thesis examines evidence based communication practices in sustainability organizations. I conducted a preliminary content audit for a European climate research hub focused on environment, climate, and health intersections to demonstrate the analytical approach and secure collaboration.

The data story

I analyzed 12 months of LinkedIn content to identify what drives engagement for an academic climate organization. The finding was clear: content featuring scientists' faces generates nearly 10x the engagement of event flyers and article links. The "human premium" is massive.

176 avg likes (people content) 14 avg likes (event links) 12.5x engagement gap
Content Performance Audit

Format efficiency: "Celebrating People" dramatically outperforms logistics content

Semantic Analysis

Topic density: Heavy on generic terms, light on impact terms (Crisis, Health, Policy)

Broader research: The policy resonance gap

My thesis investigates why scientific voices lose influence at the implementation stage of EU policy. Scientists dominate parliamentary debates but are marginalized when policy moves to Commission implementation, where industry voices take over.

Policy Resonance Gap

Science wins the debate, loses the implementation

Industry Gatekeepers

Industry dominance: 17x in Energy, 12.5x in Internal Market

Network Analysis

Network analysis: The "academic echo chamber." High connectivity within academia, low connectivity to policy impact targets.

Skills demonstrated

R programming (ggplot2, network analysis), content auditing methodology, stakeholder mapping, translating data insights into actionable strategy. All visualizations built in R.

Systems Design

BiodiverseCities Poster System

IUCN Europe · November 2025 · Systems design leadership

8h to 2h per poster 12+ EU pilot cities EU logo compliance built in

Problem

Each BiodiverseCities pilot needed a high quality poster with local context. The design team could not scale one to one. Risk: inconsistent visuals, EU logo compliance failures, and a process that collapses when one person leaves.

Solution: Documented 5 step workflow

  • 1. Content collection
    Owner: Project coordinator · 30 min
    Excel template to city leads. Validation rules prevent missing data.
  • 2. Content review
    Owner: Comms team · 20 min
    Tighten vague statements into measurable outcomes, remove jargon.
  • 3. Design production
    Owner: Comms · 90 min first, 45 min after
    Locked Canva template. Layout, fonts, colors prevent scope creep.
  • 4. Compliance check
    Owner: Senior comms · 10 min
    EU flag prominence, partner logo sizing, QA checklist.
  • 5. Export and archive
    Owner: Project manager · 5 min
    CMYK PDF, RGB PDF, PNG. SharePoint with naming convention.

Impact

75% time reduction per poster. Reliable output for all cities. System handed over in 30 minute call, not weeks of shadowing.

BiodiverseCities Poster Template
IUCN Europe

Six months at IUCN's European Regional Office, where policy, conservation, and capital intersect.

NetworkNature Annual Event 2025

Communications Lead

Led a 4 month LinkedIn campaign repositioning nature based solutions as investable infrastructure for corporate audiences. Shifted messaging from "NbS is good for nature" to "NbS delivers 3 to 5x ROI and helps meet EU reporting requirements."

200+ event registrations +1,300 followers in 6 months 5.3 to 9.6 followers/day (+81%) 17% peak engagement
NetworkNature Visual 1 NetworkNature Visual 2
IUCN LinkedIn Performance Data

LinkedIn performance dashboard showing engagement trends during my tenure

World Conservation Congress 2025

Communications Support

Supported communications for IUCN's flagship global event in Abu Dhabi. Messaging, promo content, stakeholder database coordination across policy, practice, and finance communities.

IUCN World Conservation Congress 2025

IUCN Annual Report 2024

Editorial and Visual Coordination

Advised on structure, curated images (including cover), worked on chapter ordering and visual hierarchy so technical program content reads as a cohesive story for donors.

IUCN Annual Report 2024 Cover
IUCN Team

IUCN Europe team at Hautes Fagnes nature reserve

Celebrity and Campaign Orchestration
Scale Operations

30+ Celebrity Roster Management

WWF Indonesia · 2023 to 2024

Scope

Managed liaison and coordination with WWF Indonesia's celebrity ambassador roster for major conservation days: Global Tiger Day, Earth Hour, World Wildlife Day. A list talent included Tatjana Saphira, Aurelie Moeremans, Chicco Jerikho, Morgan Oey, Chef Renatta Moeloek, and Asri Welas.

What this actually means

Celebrity coordination at scale requires managing timing, messaging approval, brand compliance, and creative brief alignment across multiple talent managers simultaneously. I maintained relationships, managed deadlines, and ensured conservation messaging stayed scientifically accurate while fitting celebrity content formats.

Tatjana Saphira Tatjana Saphira
Aurelie Moeremans Aurelie Moeremans
Morgan Oey Morgan Oey
Asri Welas Asri Welas
Viral Campaign

Coldplay Indonesia Tour: Conservation Tie In

WWF Indonesia · 2023

Opportunity

Coldplay's environmentally conscious tour messaging aligned with WWF's conservation work. I led the content strategy to connect band coverage with WWF Indonesia's reforestation and climate messaging.

15.9K likes on lead post 418 comments Cultural moment capture
Coldplay Campaign Performance
Brand System

WWF Indonesia Brand Guidelines

WWF Indonesia · 2023

Led A/B testing on visual formats across Instagram feeds. Results informed the updated brand guidelines for social content, balancing cover graphics with photography for better engagement.

WWF Brand Testing
Annual Wrap

WWF Indonesia 2023 Wrapped

WWF Indonesia · December 2023

Led the concept and execution for WWF Indonesia's year end content series highlighting conservation achievements across marine, forestry, and wildlife programs.

WWF 2023 Wrapped
WWF Team

WWF Indonesia communications team at annual workplan meeting

Quinta at perfume workshop

Beyond the work

When I am not translating climate finance, I am probably blind testing fragrance compounds at a perfume workshop or analyzing why a particular oud smells the way it does. I approach sensory experiences the same way I approach communications: with curiosity about the underlying structure and how different elements combine to create something coherent. Also: light lyric soprano, recovering choir kid, and someone who has opinions about vocal placement in pop music.

Tools and Methods

Systems leadership

Design frameworks that scale across teams. Turn ad hoc tasks into documented workflows. Build in QA so quality lives in the process, not only in people.

Finance and climate

Translate NGFS, TCFD, and blended finance into practical language. Frame NbS as climate infrastructure with ROI. Connect technical content to regulatory realities.

Digital and analytics

Architect campaigns from positioning to post mortem. Use analytics to pivot mid flight. R programming for data visualization and content auditing.

Contact

I am looking for roles where sustainable finance, climate strategy, and communications intersect. Banks, asset managers, development finance institutions, consultancies, or organizations that need someone to translate between quants, policymakers, and the public.

Available from April 2026. EU work authorization until October 2028.

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